FROM STRATEGIC DESIGN
TO MEASURABLE GROWTH.
We are an award-winning, full service digital marketing agency based in Los Angeles, delivering exceptional work to small and mid-size companies and institutions since 2002.
FROM STRATEGIC DESIGN
EMPLOYEE BENEFITS: WordPress Customization + WooCommerce, a fresh spin on the Web Application
Custom Plugins too
Creative
Our design services don’t just stop at digital. In addition to our popular digital services such as UX Design, UI Design, and custom Web Design, we offer branding and traditional design services including logo design, stationery systems, direct mail, signage, ad campaigns, and copywriting too.
Technology
Whatever we design, we can build. Our team of software engineers, functional analysts, solution architects, and QA engineers have delivered scalable, robust web applications for the medical and financial industries for over a decade. We understand what it takes to meet HIPAA and GLBA Compliance.
BOOK Launch + BRAND Campaign
Lynn Hightower, Author Website for Book Launch
New York Times Notable Author,
London Times Bestseller,
Shamus Award Winner,
and Writing Coach/Consultant.
CUSTOM WEB APPLICATION: Quote and Buy Insurance Policies Online
Multiple Awards
PHYSICAL MEETS DIGITAL: Bringing Clarity to Correspondence for a Design Build Firm
Print & Digital
BRAND + WEBSITE DESIGN: WordPress Customization
Award Winning
Search, Social, and PPC
Specto Design offers results-driven, conversion optimization. Our projects deliver content and website optimization for peak performance. Social and Paid search are part of the search optimization package. Our search expertise ensures clients receive optimal value.
Smart Websites
We design and develop smart websites. Our websites are secure, reliable, fast, and stunning. Our custom website systems increase a company’s bottom line. Specto Design’s custom websites are robust, responsive, and smart to ensure optimal performance.
LEADING INSURANCE PROVIDER: Specto Design is their Full Service Digital and Creative Agency since 2005.
Multiple Awards for Content, Design, Brand, and Websites.
FASHION SHOWCASE: Customizing WordPress to Fit a Photographer’s Style
Easily Editable
Let’s Work Together
” Think about a single end-user first”
Specto Design is a full-service Los Angeles web design company. Our award-winning expertise includes Brand Strategy, User Experience, Technology Strategy, Experience Strategy, Design Systems, Brand Design, Software and Digital Design, and Software Development. Within these offerings we provide both print and digital design, copywriting and technical writing, and consulting services in design and technology.
Axel Muench and Marla Carlton, the principals of the firm utilize a “design thinking” approach. This “design thinking” concept means that no product—a print piece, a website, a mobile app, a software application—begins without us thinking about the end user first and working backwards from there. In a design approach, we begin with the question “What will thrill this specific person that we created this product for so much that they will tell everyone about it?”
At Specto Design, we understand that a marketing strategy is crucial, but that is later in the process. At the beginning stages of product development, design thinking is crucial in differentiating a product. To that end, we pride ourselves on being great listeners.
” Users turn into product evangelists“
With empathy and integrity, we listen to our client first, then we listen to the end-user. We build a product that delivers exactly what that specific person desires in a product. In that listening, our goal is that all deliverables tell our client’s story and, in turn, our client’s end users become evangelists for their product. Win/Win. Period.
As a Los Angeles website design company, our range of services and offerings consists not only in delivering the functional end-product, adhering to W3C web standards, but also as a design consultancy to strategize with our clients to help them understand their customers and create difference. Specto Design works with clients throughout California including LA, San Diego, San Francisco, as well as internationally, including the UK and Germany.
What else do you need to know before selecting us? Our clients trust us. Our clients return to us for more projects. Our clients are happy. Why? Because they grow when they partner with us. They expand and keep expanding. They know value when they see it. They understand ROI, and, to put it simply, they like doing business with us.
Ready to discuss your project?
Pixel-Perfect React Front-End for Shopify
React, Javascript & lots of imagination
HIPAA COMPLIANT WEB APPLICATION: Uniquely Connecting Physicians, Genetic Counselors and Genetic Labs
Multiple Award Winning
Marla and her team were exceptional to work with and produced a high quality brochure folder for Scene Systems with very little lead time. Even with the time constraints, the end result was very creative and reinforced our brand.
I actually felt somewhat constrained in being allowed to only select three great attributes to describe Marla’s company and her expertise. She and her partner, Axel, have done a phenomenal amount of quality work for our companies. Her ability to independently run with the ball, coupled with her company’s internet based resources for managing versions of drafts and copy is really amazing. She is never too busy to respond in a timely way to requests for modification and updates of work she is performing for us. We are very pleased with the return on our investment from this highly competent and talented group.
The team at Specto Design is both knowledgeable and creative – an excellent combination for the branding and marketing services they provide – whether it is in website design or printed materials. Truly a pleasure to work with.
LIAI is a world leader in immunology research. Specto Design took on our website project and in a span of four months, they led our institute through a major rebranding process. Marla and the team she led at Specto Design consistently exceeded our expectations in terms of the level of creative as well as technological savvy. Marla guided us through every step of the process and led us through a very successful launch. We hired them again to design and manage the print communications for our 20th anniversary event. Their scheduling and management of this project over three months was crucial to the success of the event. It was a pleasure to work with Specto Design.
We brought them a broken and ugly website, with a tricky brief: they had to keep the underlying structure because it was doing well in the search engines, yet re-do the site with a complete makeover. They did a great job and were patient with a lot of small details and changes.
Later we came back and asked for some serious programming changes under the hood and that worked great as well.
Highly recommended.
Specto Design created a trailer for my documentary film. I worked with Marla Carlton, who has amazing intuition and talent. She pulled out the best elements of the story and created an organic flow. She interpreted my vision with creativity, an open mind, precision, and professionalism. I can’t wait to work with her and Specto Design again!
Marla Carlton
Founding Partner | Brand and Digital Marketing
Marla is a seasoned brand specialist and digital marketing expert with a passion for crafting powerful user experiences that drive growth. With extensive experience across industries such as entertainment, insurance, medical research, biotech, tech, and retail, she excels in transforming complex concepts into clear, user-friendly designs. Marla’s expertise spans brand identity, web and app design, SEO, PPC, and social media marketing, ensuring seamless customer journeys that resonate with audiences.
A storyteller at heart, Marla combines her strong background in English and Film with a professional certificate in Web and Multimedia Design to create compelling content and strategic marketing plans. She has been instrumental in the exponential growth of RV Nuccio & Associates, designing robust insurance software and enhancing customer experiences, resulting in a consistent 25% annual sales increase for over a decade.
Marla’s unique ability to collaborate with IT and business teams, along with her dedication to data-driven, customer-centric solutions, makes her an invaluable partner for businesses looking to elevate their brand and maximize market share.
Axel Muench
Partner | Digital Developer, Security & Conversion Expert
Axel is a highly skilled engineer and creative technologist specializing in Java and JavaScript (React/Node.js). Originally from Munich, Germany, he is dedicated to developing robust, secure digital environments. Axel excels in integrating distributed systems via APIs and microservices, and his expertise in cybersecurity and cloud infrastructure ensures reliable, scalable solutions.
Axel is an expert in architecting complex web applications for the financial and healthcare industries, ensuring compliance and security. Additionally, he transforms e-commerce platforms like WooCommerce and Shopify to meet unique business needs, enhancing user interfaces for seamless, friction-free customer experiences that drive higher conversions. He leverages AI and machine learning to optimize business processes and decision-making, including customer support and chatbots.
Axel collaborates closely with product design, marketing, and branding teams to deliver innovative solutions that help businesses grow. His commitment to continuous learning and staying ahead of industry trends allows him to leverage the latest technologies, ensuring the success of every digital project.
Actify
ADAT Dayschool
Altadena Dairy
Berkeley Farms
BetTracker
Cinematic Arts Academy
Cuneo
Cush
Dean Foods
DriveRight
Eggy
Escape Artists
Eye Management Group
Fences
Genection
Holmes & Company
Invivoscribe
La Jolla Institute
LabPMM
Lush
Lynn Hightower
MAGFAST
Maison Ruf
RSHO
Robin Simone
Robotics Labs
Rockenwagner Bakery
Rowan Blanchard
RTR Design Build
RVNA
Scene Systems
Steve Tisch
Super Daylight Studio
T2 Technology Group
The Lucques Group
thingCHARGER
Todd Black
Wedsure
Your Benefit Store
Super Daylight Studio
Brand, Design & Development
Custom Theme, custom plugin development, online booking system