Brand Strategy
Most of our clients need an identity. When they come to us with a start up or a rebrand, we work with them on perception, differentiation and truly understanding the product and their end-user. Brand strategy includes a vision for digital, physical (print) and environmental experiences. Deliverables within brand are a corporate identity, website, and physical pieces. We help clients connect with their customers on an emotional level and build long-lasting relationships.
User Interface Design
The bottom line … we work with our clients to launch digital products using a “design thinking” approach. This “design thinking” approach means that no product—a print piece, a website, a mobile app, a software application—begins without us thinking about the end user first. We reverse from the end-user and build a product that delivers exactly what that specific person desires in a product. With empathy and integrity, we listen to our client first, then we listen to the end-user. In that listening, our goal is that all deliverables tell our client’s story and, in turn, their end users become evangelists for their product. Win/Win. Period.
Technology + Data
Since the beginning of time, okay well not the beginning of time, but since our launch back in 2001 we have always worn two hats, Design and Development. We are right- and left- brain thinkers over here. For us, web design and web development go hand in hand. That’s why our clients are confident in the knowledge that whatever we design can be coded, to a tee.
As cross-brain thinkers, whatever we conceive with our clients in meetings, we are confident we can achieve in code. We know the pitfalls, the time suckers, the time wasters, the “oh no, don’t do that” stuff and since we approach all projects with a design thinking mentality, we are always thinking about the end user. (See AI-assisted website enhancements)
WEB DEVELOPMENT
Website Design and Development
E-Commerce Solutions
Web Application Development
SEO and SEM
Content Strategy
Digital Strategy
Maintenance and Support
Data Analysis and Reporting
Web Security
At Specto Design, our technical design solutions include engineering software, services and architectures for both digital products and platforms. We have software engineers, solution architects, UI designers, functional analysts and QA engineers.
From rules-driven engines in the Insurance industry to medical, HIPAA compliant applications for doctors and patients, we are experts at developing robust requirements and technical specifications compliant with regulatory agencies while also ensuring that the design vision is realized and market ready.
Our QA engineers ensure all deliverables are consistent and cohesive throughout the project lifecycle while Functional Analysts ensure that the project remains on-time and on-budget. Specto Labs’ technology provides our clients with robust software products.
In our development efforts for Genection, we were there at conception. Not only did we create the entire brand but we developed the HIPAA compliant, web-based software. The software product has been in place from over a year and successfully delivers medical web services that enable hospitals, physicians and genetic counselors to collaborate and in a singular point of entry, order genetic tests through a guided process. A truly unique experience for the medical world that has helped bring the right tests, at the right time to the patients who need it the most. A game changer.
Rich Web Applications for the Insurance Industry – RVNA was one of the first insurance brokerage firms to introduce the ability for end users to quote and buy insurance in a simple and fast way online. As part of the rebrand, we worked with RVNA on the redesign of the user interface of their existing insurance quoting and policy generation software. Later we designed and developed a completely new generation of smart insurance web applications based on a modern system architecture to provide the most security and scalability.
Search + Online Marketing
Digital Marketing (SEO, SEM, and PPC)
Social Media Management and Advertising
With optimization and conversion optimization, we precisely target our client’s audience, creating measurable results. We help our clients grow their audience through both paid and organic search. Search engines are progressing to deliver search results more accurately. Frequently released Google algorithm updates disrupt the existing, natural search results. Pro-active businesses can survive these interruptions or even improve while others will suffer from the financial impact.
With optimization and conversion optimization, we precisely target our client’s audience, creating measurable results. We help our clients grow their audience through both paid and organic search.
Beyond search engines, pay-per-click (PPC) advertising offers immediate visibility and drives targeted traffic to your site. With PPC platforms like Google Ads, Bing Ads, and Amazon Ads, we ensure our clients’ ads appear to users ready to convert. By utilizing data-driven insights, we craft campaigns that maximize clicks, minimize cost-per-click (CPC), and deliver the best return on ad spend (ROAS).
In addition, social media marketing plays a vital role in expanding audience reach and engagement. Through both paid social media ads (on platforms like Facebook, Instagram, LinkedIn, and Twitter) and organic content strategies, we position brands in front of the right audiences. Paid social ads allow hyper-targeting based on demographics, interests, and behaviors, ensuring that your message reaches users most likely to engage and convert.
Search engines are progressing to deliver search results more accurately. Frequently released Google algorithm updates disrupt the existing, natural search results. Pro-active businesses can survive these interruptions or even improve while others will suffer from the financial impact.
With our expertise in search engine optimization (SEO) and PPC management, we anticipate changes in algorithms, adjust strategies accordingly, and maintain rankings through consistent optimization. Similarly, social media platforms continue to evolve with algorithm updates, but by utilizing a balanced mix of organic content, PPC, and ongoing campaign optimization, we ensure your brand remains visible and drives measurable business results, even during industry shifts.
Measuring Success + Iterate
Google Analytics and A/B testing are essential in measuring success and in optimizing the conversion process. Fine-tuning over light iterations to find the “sweet spots” using our systematic approach to Conversion Rate Optimization will increase your revenue. We work with you to improve the user’s overall satisfaction with your brand, lowering the customer acquisition costs to help your company maximize profits and on optimizing your conversion funnel.
Additional services include: user surveys, testing, analytics, heat maps, scaling and performance tuning, A/B testing, content writing, ad/PPC management and website maintenance services.