Brands built for today’s multi-commerce opportunities.
“Our approach with any brand project is first to learn about your company and its product(s). Once we understand your business, we focus on your target audience – and build a brand unified across all touch-points.”
We Create Value for your Brand.
Building a brand is creating a unique identity for a business or product in the eyes and feelings of your target audience and consumers. At the most basic level, branding comprises a company’s logo, visual design pieces, goals, and tone of voice. Brand identity is also defined by the quality of your products, your customer service, and even the price point of your products or services.
Specto Design has a team dedicated to building brands. We work with startups and existing brands on perception, differentiation, and understanding of the product and end-user. Brand strategy & brand identity includes a vision for digital, physical (print), and environmental experiences. Deliverables within the brand are a corporate identity, brand photography, website, commerce system (web-application, app) and physical pieces. We help clients connect with their customers on an emotional level and build long-lasting relationships. Brand guidelines (physical and digital) increase consistency standards and time-to-market.
We provide classic brand strategy tasks such as user research, stakeholder interviews, and brand audits to determine a brand’s accurate positioning.
Our complete brand services are: brand strategy. brand identity, brand definition, brand architecture, naming, visual & verbal identity, brand governance, brand tracking.