Website Performance & Scaling
Preventing crashes when traffic reaches the breaking points of your e-commerce system. Increases profits.
Our team of experts specialize in high-demand services and website systems
Our experts have a particular set of skills. We know that performance of your website system matters. Performance, Accessibility and Best Practices are crucial factors to achieve and sustain high transaction conversion rates resulting in higher sales.
We can help you to scale your system, keeping your sales high and costs low when traffic increases suddenly or incrementally over time.
Custom Systems
WooCommerce
Shopify
BigCommerce
Does Performance Impact Sales?
Site speed directly impacts conversions/sales
Site speed has increased across all sites and industries, visitors expect a fast-loading and performing website. Site speed has a large, measurable affect. Speed is a killer: Load time affects how customers perceive a website/service and the probability of prematurely dropping out of the sales process. If a system does not scale well, load times increase, eventually become too slow and customers abandon the website.
Site speed directly impacts advertising costs
Google & Bing Ad costs are determined by your landing page quality score. Quality Score is a measure of relevance, to determine how well are you meeting your customer’s needs. Faster sites are rewarded with a higher quality score, ultimately resulting in lower costs per click and better cost per conversion.
Code + System Optimization
Caching
CDN
SQL Queries
Plugins
Code Inspection
How to Optimize WooCommerce?
We specialize in speed improvements and performance tuning for WooCommerce. Every 100-millisecond delay in page response time can degrade the user experience and online revenue.
To pinpoint bottlenecks we measure and create an in-depth map of individual actions and their underlying, detailed time consumptions of a WooCommerce store with our specialized tracing tools. We have achieved dramatic WooCommerce speed improvements for many clients.
Bottlenecks
Errors
SQL Queries
Plugins
Auto-Scaling
Should Scalability Matter to Me?
Performance matters on a small scale and small infrastructures just as much as it does for large brands with expensive hardware. Scalability is the successful ability to handle suddenly more demand/traffic on a particular hardware infrastructure.
Problems occur equally, just on a different scale
This demand/infrastructure ratio usually is proportional for both small and large clients and their systems. Smaller clients and e-commerce stores tend to have less traffic handled on their smaller and less powerful hardware. Large e-commerce stores have proportionally more demand and infrastructure to handle their needs.
No matter if you are small or a large e-commerce store, when your system runs slowly to begin with at regular demand it won’t scale up when sudden traffic spikes occur. We test WooCommerce stores on basic hardware to locate system and configuration problems. If it can run fast on this configuration it will run even faster on your production environment and will be able to scale up.
Causality
Redundant SQL Queries
What is the Cause of Performance Issues?
Detecting slow use cases within the WordPress, WooCommerce, Dispatcher, PHP and Sql areas are the first steps to fix slow WooCommerce installations. Redundant or slow SQL queries executed by the core system or plugins are more often than not the culprit.
Analyzing the causality of slow use cases. You have 6 slow uses cases: A, B, C, D, E and F. Is C slow because C is a slow use case or is C slow because B is blocking resources required by C?