RVNuccio.com Website & Rebrand _copy
The rebrand of R.V. Nuccio & Associates won two Silver Davey Awards in 2016 for Website and Copy/Writing
Our partnership with R.V. Nuccio & Associates, Inc. (RVNA) began more than a decade ago. Together, we have helped grow their business. What began as one website with a handful of products has expanded into 15 products, many with award-winning product branding. Our design and development has enabled them to remain well ahead of the curve in the specialty insurance product space. RVNA was able to tackle the digital space early and effectively with our assistance and expertise. RVNA is truly a pioneer in automating insurance online, and are delighted to join them on their journey.
Website: DJ Insurance09/01/2011
For the DJ website we immersed ourselves into the world of creating music for events. Our bold color palette and visuals illustrated the sights, sounds and sensual experiences DJs create with their music. This website was a big hit with DJs and search engines. This website was custom designed and hand coded. In 2019, we redesigned a responsive website using WordPress as the framework, but we did not stray far from this original design. An extension of this project included designing a logo and developing the brand. DJ Insurance was the second product design for RVNA after Wedsure.
For the DJ website we immersed ourselves into the world of creating music for events. Our bold color palette and visuals illustrated the sights, sounds and sensual experiences DJs create with their music. This website was a big hit with DJs and search engines. This website was custom designed and hand coded. In 2019, we […]
Wedsure Wedding Insurance Website08/06/2011
RVNA literally created Wedding Insurance in the United States. Before RVNA, Wedding Insurance only existed in the UK. This was one of the most fun projects to work on because RVNA gave us full creative license. In 2008, WordPress as a web design tool was still not a viable option so this website was designed from scratch and hand coded. A truly inspiring project, the website won several awards for design and content.
The Color Brown for a Wedding Insurance Website
When we first presented the color brown it wasn’t exactly a thrilling idea to RVNA but we’d been working with RVNA for almost four years and they trusted us. Brown and blue is a stunning color combination for any wedding, unexpected yet traditional, but it certainly wasn’t the first color combination one connected with insurance. The Wedsure website became one of the most popular websites for journalists. RVNA had more press coverage from this website and their wedding insurance than any other product. It’s hard not to fall in love with this website.
Standing the test of time
Like most of Specto Design’s websites, Wedsure was no different, it stood the test of time all the way up until we redesigned and launched a new custom WordPress website in October of 2019, eight years later. Of course, through the years we’ve tweaked it here or there. Updated copy, images and code, but the design was a classic that aged well.
Logo Design: Wedsure07/20/2011
We crowned the Wedsure name with this logo. Prior to this logo, RVNA’s wedding insurance went by the name Weddingsurance. Specto Design created a small one page product website in 2008, per our suggestion to drop the Weddingsurance name and instead use the Wedsure name for their wedding insurance product going forward. The Wedsure product website launched in 2011 with this new logo and our award-winning website. Wedsure won a silver Davey award and two other awards.
We crowned the Wedsure name with this logo. Prior to this logo, RVNA’s wedding insurance went by the name Weddingsurance. Specto Design created a small one page product website in 2008, per our suggestion to drop the Weddingsurance name and instead use the Wedsure name for their wedding insurance product going forward. The Wedsure product […]
Website: Special Event Insurance07/01/2007
With the successful launch of the new RVNA website, we worked with RVNA to increase revenue on individual products. This began with the design and development of RVNA’s first product website for Special Event Insurance. Our goal with this project was to address the specific needs of customers who needed insurance for events. We completed this micro website in two weeks.
Search Engine Friendly Website
This website was built with the user in mind. Since search engines, even back then, viewed helpful sites as a positive, this website showed up organically on the first page in top search engines for terms like event insurance for a decade with almost no maintenance.
With the successful launch of the new RVNA website, we worked with RVNA to increase revenue on individual products. This began with the design and development of RVNA’s first product website for Special Event Insurance. Our goal with this project was to address the specific needs of customers who needed insurance for events. We completed […]
Website: Corporate Rebrand02/01/2007
New Corporate Website
A new corporate website for R.V. Nuccio & Associates launched in 2007 with over forty pages. This launch included a new professional company website to showcase R.V. Nuccio’s insurance expertise. This project also included designing and coding HTML forms to submit and connect with a third party insurance policy generating software.
The two principals at Specto Design, handled all aspects of the website design and development including copywriting, user experience design, web development and more. Back in 2007 websites were hand coded in HTML and required extensive cross browser, cross platform testing and tweaking for compatibility issues. No smart phones until June of 2007 ;)
Search Engine Friendly Website Development
This website launch skyrocketed RVNA well above their insurance competitors. Google, Yahoo and Microsoft were the big search engines and RVNA was on the first page of all of them for their top programs including DJ Insurance, Event Insurance, Nonprofit Insurance and more.
Information at a Glance with More User Friendly Helpful Content
Specto Design developed sections for each Insurance program so customers could easily find the information they needed. Landing pages gave them an overview of the insurance and provided instant access to get a quote. If a customer needed more information they had it at their disposal without needing to call RVNA. Specto Design expanded beyond the basic non user-friendly coverage summaries and sample policies to more user-friendly content on the landing pages and Insurance 101 pages.
B2C and B2B
RVNA had two types of customers. They sold policies directly to the public and also allowed brokers to resell their exclusive policies. We created user-friendly screens to quickly direct customers to the correct online form. RVNA was the only insurance broker in all fifty states offering the ability to quote and buy their policy entirely online. The more we could automate the application process the less confusion for the customers. Automation allowed RVNA to complete sales at any hour.
A new website to showcase R.V. Nuccio's insurance expertise. In 2007, Google, Yahoo and Microsoft were the big search engines. With RVNA's new website they showed up on the first page of all of them for their top programs including DJ Insurance, Event Insurance, Nonprofit Insurance and more. Smartphones wouldn't come out until a few months later but there were plenty of browsers.
Logo Design: R.V. Nuccio & Associates01/15/2007
A splash of color and the initials RVNA
As part of the Website Redesign Specto Design refreshed the logo with a splash of red. Why red? Red is a powerful color and RV Nuccio is a powerful company. We were bored with blue. So many financial services companies at the time were blue, especially insurance companies. It was such a common color and RV Nuccio was far from common.
RV Nuccio was known for speed, after all no other insurance broker could deliver a policy instantly 24 hours a day, 7 days a week. We chose a color that separated RV Nuccio from the pack because in reality they were in a league of their own. Red denotes strength and RV Nuccio’s founder Robert V. Nuccio built a strong company. He’s always been driven to go above and beyond—a true innovator. So yes, the color red not only fit the founder, but it also fit the company, and over a decade later, it still does.
This is also the first logo where the initials RVNA have been introduced. Prior to this logo refresh the company had always been referred to as RV Nuccio.
Specto Design began working with R.V. Nuccio & Associates, Inc. (RVNA) in September 2006. When R.V. Nuccio approached us they had a simple brochure website showcasing their line of specialty insurance products. Their website enabled customers to use a worksheet to get a quote for five specialty insurance products, and provided customers with interactive PDF application forms that could be printed and either emailed or faxed to their office. At the time, especially in the world of insurance, interactive forms and the ability to get a quote online were cutting edge. Our first project with RVNA was to edit these forms while we began working on a rebrand for the company. This was the beginning of an almost fifteen year relationship as RVNA’s Digital Agency, which is still ongoing today.
RVNA was one of the first insurance brokerage firms to provide the ability to quote and buy insurance online. As part of the rebrand, we worked with RVNA on the redesign of the user interface of their existing insurance quoting and policy generation software.
Our rebranding project with R.V. Nuccio & Associates, Inc., encompassed a massive overhaul beginning with a new logo. Then in line with our digital first methodology, we created a new website, which included content strategy, messaging, and content development along with the design and development of a new website powered by a content management system. Once we were well on our way with the development of the website, we dove into the print world and designed a stationery system, design system and redesigned all of their insurance documents.
We continue to provide ongoing strategy, writing and design services to RVNA as they continue to broaden their reach in the specialty insurance world. Our digital expertise helps to ensure they remain at the forefront in the fast-paced, and quickly changing world of insurance.
Trade Booth Design
Back display, side panels, desk stands and flyer design. Animation with final artwork to simulate visiter viewing angles and booth setup