Do your customers have mobile devices?
If you answered yes, please continue.
An increasingly savvy population is demanding better experiences on their mobile devices. Are you ignoring your customers? You might say, “of course not”. But if you do not have a mobile website, you may very well be ignoring them. According to Eric Anderson from iMedia Connection caring how your customers access your site should be considered above all else. When your customers are mobile and you don’t deliver a stellar mobile experience you are, in effect, ignoring them.
Does your company have a mobile website?
Before answering please read the following:
I’m not talking about a miniature version of your website. You know, that little “shrunk down” version of a website. Have you caught yourself saying “Look at our website on my phone, isn’t it cute?” …not.
Have you heard of the expression “I’m all thumbs today”?
If your website can’t be navigated on a mobile device using just thumbs, then it’s not mobile friendly. Check your site’s thumb-friendliness.
Are you actively creating your mobile brand?
Your brand must tell your story, everywhere through every touchpoint. Consistent branding makes your brand stronger. And yes, your brand must be mobile. Just because it’s small doesn’t mean you can’t think big! You must build a complete mobile experience. Rally the troops and get everyone on board, your customers already are.
When it comes to mobile… Think small. Think smaller.
When it comes to mobile brands… Think big. Think bigger.
In case you need some supporting material to convince your team to get on the mobile bandwagon, here you go:
Top 5 reasons to go mobile with your website:
- Google has a separate index for mobile content.
- SEO has never been so easy.
- Your main website is not good enough for mobile devices.
- Design is dramatically different for mobile devices vs. a traditional screen.
- Visiting your website should be a positive experience no matter which device your visitor is using. Think Thumbs.
- 1/5 of visitors in the United States access the web via a mobile device daily and it’s increasing every year.
- Mobile web will be the preference within 5 years.
- Mobile web will surpass desktop surfing within 5 years and people are using mobile devices for surfing the web at a much faster clip than the original desktop users. It won’t be long before the majority of your visitors will be mobile.
- Shopping on the go.
- More people will be purchasing using their mobile device that any other device. In 2009, $1.6 billion was purchased from the web using mobile devices. As comfort levels increase for purchasing via a mobile device, that number will skyrocket.