Content Development

We understand that it requires a different approach when writing and editing content for the web vs. print communications. Usable web pages meet the demand of your visitors by providing the right answers before they ask, conveying trustworthiness and authority at what you do. Specto Design's content developers are specialized web content writers who clearly understand the art of generating web content. We utilize "web personas", which are common characteristics from a group of 4 main visitor personalities, to achieve desired visitor responses - we always speak "their language".

Writing for the Web is very Different from Writing for Print

79% of users scan a web page instead of reading word-for-word
Reading from computer screens is 25% slower than from paper
Web content should have half of the word count of its paper equivalent.

Words Count

Web content, which has been properly written according to guidelines has shown dramatic improvements.

Task Time: 180% faster
User Error: 809% fewer
Memory: 100% more
Subjective satisfaction: 37% higher
Overall usability: 159% better
Search Engine Results: 1500% better