Los Angeles web design is a special breed of web design companies in the United States. Being on the west cost, it builds a unique counter weight to the New York web design companies. The west coast life style and the close proximity to Hollywood provides a flourishing creative environment and its own unique style.
Specto Design
Specto Design, a professional website design company and award winning branding and web design firm, is located in Los Angeles and Studio City right within the infrastructure of all the film
studios.
Our clientele ranges from tiny startups and individuals to huge Fortune 500 corporations. All have one thing in common: They desired as a result a carefully chosen style and precision that excels their company perception above their competitors - and not the rush to copy the latest gimmicky web design trend, which will look painfully dated in a few months. It is the best return on their investment - that’s why our customers decided to chose Specto Design.
Successful branding and web design is not a “one fits all” approach, and the emphasis is on successful. We measure the success our clients in percent improvement of sales or lead generation. It is the importance to design and match the specific target audience’s expectations or in Specto Design’s case to exceed them.
Shifting Priorities
Branding and Marketing entry points for new companies have been traditionally print collateral such as brochures, booklets and stationary systems. As most new companies are not only trying to
conquer their local market but as well the national market, marketing entry has shifted to websites. In this case web design is requiring the task of branding at the same time as it is not
just a translation of the existing marketing collateral into web pages. It is the birth of the public perception and positioning of your company against your competitors - a much more difficult
and responsible task. If you happen to not have any competitors you will make sure they can’t surpass you once they appear.
Raising the Bar
Here is why thoughtless web design is not working anymore: As visiting a website is more anonymous for your customers as speaking to you in person, your website becomes the representation of
what your company stands for. Your services and products will be immediately judged by the professionalism and quality of your website.
As large retailers raise the bar of the online user experience, consumer expectation increases when visiting your website accordingly.
Signs of Support
Consumers search desperately for signs to support their confidence and decision making - an “ok” signal to let them know it is good to buy here or services offered are the best they can get for
their budget. A lack of branding for your audience omits all the right signals and your customers leave with empty hands.
Sign of the Times
If you are on a budget, it is best to retain quality and reduce in size. Consumers will forgive fewer pages or less products if the quality and look is right. Having hundreds of pages and products
which are not being sold is pointless. Branding and price point are the two main decision factors when consumers decide to buy. When prices are matching on competing websites the store with
the better branding wins as they can win over consumer confidence.
Specto Design has been providing (web) design work in the following business areas:
Entertainment, Retail, Apparel, Film Industry, TV Shows,
Healthier Living, Real Estate & Mortgage, News & Information and High-Tech Industries for Fortune 500 / small and medium sized businesses.
