We are not a $500 Logo Factory

Custom company logo design at Specto Design is for clients who are not satisfied with the average online logo shop style and quality. Our logo design team consists of creative superstars that would never deliver an average or tacky logo. Never. Period.

Is it okay to try a $500 online logo shop? Sure. Why not. 50% of our clients went this route prior to coming to us. As is always the case, in every market, you get what you pay for. Client's that come to us are not satisfied with cookie cutter logos. We do not use templates, no clip art, no cookie cutter methods to quickly derive a new logo for you, we research and understand your company and create visual metaphors to communicate your message.

The Logo Design Process with Specto Design

Once you decide to go with Specto Design to design your logo we will create an initial design round of logo concepts, namely four logo concepts.

You will review the concepts online and select one concept to move forward. We move from design to revisions and begin fine tuning the selected logo concept. This includes font variations, color schemes and positioning. Typically, there are three revision rounds.

Once the final logo is approved we save your logo in several different file types for all possible uses including Illustrator, Photoshop, EPS, PDF, JPG, TIFF, and GIF. We also create a black and white logo if requested. Your logos will be available for you to download at an extranet site set up just for you on our web site.

The entire logo design process can be as little as 10 days.

Our logo design process may include competitor research and feedback from small focus groups of your target audience depending on your project requirements and budget. In addition, logo projects may include tag line development.

We guide you through the entire decision-making process. You will have a project manager assigned to your project and several designers will work on your logo. Depending on the logo project the number of designers will range from two to eight with one creative director.

Our logo design projects start at $2,000. Our prices are straightforward with no hidden costs. We work with you to meet your objectives. Your budget directly reflects the package we will offer. If you would like Specto Design to give you a project quote for a logo please contact us and request a "Logo Project Planner".

 

Perceiving a Logo from All Angles

We take into consideration your corporate identity (if already in place) — a particular look which is then applied to a logo, website, corporate folders, billboards, etc. within a set of style guides — when designing your logo.

Brand management is needed to ensure the logo appears consistently throughout the packaging and advertisements.

Specto's branding team provides best-of-class solutions. We merge our client's suggestions and our expertise into presentations that produce results. Our professional quality is outstanding. Our process is a multi-step approach, in which you review and approve new variations in each round. We adjust and improve until you are 100% satisfied. We can work based on your specifications and/or suggest designs we think will communicate your message to your target audience.