Keyword Research | Specto Design

Print and Collateral
Site Design, Ecommerce
Site Promotion
Branding

Clients & Web Projects
Company Logo Design
Case Studies

Who we are
Our Process
Contact

Site Promotion > Keyword research

KEYWORD RESEARCH

Why is keyword research so important?

Keyword research is the first and most essential part on your way up in the search engines. Keyword research will first determine how you will find qualified visitors for your website and second will help determine which keywords are winnable. Winnable keywords are the keywords that, if later correctly implemented in your pages, will position you in the top of the search engine results.

In short, a keyword or keyword phrase that is used by millions of websites is too competitive and might not bring you up in the results, but another, very similar keyword that is not so competitive will. It's the comparison of loosing a battle against millions in opposite winning the battle against hundreds of sites. That's why finding the exact keywords for your website is precision research and not educated guess work. Most companies or website owners think they know their effective keywords and naturally pick their company name and a description of what they do - and that is unfortunately wrong! First of all, the vast majority of internet users most likely doesn't know your comapny name, so how would they find you? This is where the professional keyword research comes in and sets the right direction.

Qualified Visitors

Qualified visitors are website visitors you really want. They are the ones that look for your services, products or what it is you offer. They are the most precious leads you can think of. They are willing to do business with you if your site design and content is appealing to them. This is the core group of potential customers that arrive at your website with the intention to contact you or purchase. Unqualified visitors are the ones that arrive by mistake through bad or similar keywords that immediately exit your site. It is all about quality here and not quantity. Keyword research will find the right visitors for your website.