MEDIA AND ENTERTAINMENT
CASE STUDIES
True Power Yoga
Package design with recycled material, eco-friendly plastic.
CD Design.
True Power Yoga - DVD production, design & more.
Mark Blanchard, a celebrity workout favorite, asked Specto Design to work on the brand for his latest set of Yoga DVDs. We produced the dvds, authored/compressed and delivered them to the
duplication house.
www.truepoweryoga.com →
Speaking to Beginners, Enthusiasts and Athletes
By clearly identifying all different target audiences we were able to address buyer concerns at the right point in the checkout process.
Navigation Elements
True Power Yoga Website
The website showcases the video excerpts from each workout - 4 workouts in total. Each workout has been given it's own section on the website even though they are sold as a set. View web site
Responsibilities
Information architecture, brand identity, package design, press materials, headshot photography, DP on video shoot, DVD production, title design, authoring, web site design, ecommerce, content development, CMS setup.
