Cush Collection

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Specto Design's 2008 web design for Cush Collection - a stylish appearance.

An online respite

Cush already had quite a following when they came to us. But, without a website, they were leaving a huge market untapped. Our focus was to create a site that invoked the soothing comfort of the coziest blanket while maintaining elegant lines and simple, user-friendly, site navigation. Stay awhile, enjoy perusing the product offering. Cush Collection, designed to be relaxing and visually appealing, just like their blankets.

This one or that

With so many blankets and scarves to display, we tailored the architecture of the site to accommodate a lot of information presented in an understated and clearly defined layout. Style, size selection and checkout are straightforward and effortless. Engaging pages capture the nuances of the Cush brand. An invitation to join the complimentary “Cush Club” attract the visitor and encourage repeat business.

 

Comfort for all

To establish the mood of the site and the various modes of easy living, product and lifestyle images were carefully selected. The beach, the country home, the baby resting peacefully; these photos convey the tone. Our color choices balanced the upscale, the relaxed and the playful nature of the multiple categories. So, the dog-lover searching for a gift for their beloved best friend, and the famous celebrity looking for a luxurious new throw for their Malibu beach home will equally indulge in the Cush experience.

 

Modern, sumptuous visuals set the mood, increase interest and the bottom line.

Responsibilities

Information Architecture, Brand Identity, Product UI, Content Development, CSS/XHTML Template Development, E-commerce System.