LIFESTYLE & LUXURY
CASE STUDIES
Peerless Optical
A very functional, very smart, online eyeglass web site.
Typography detail.
Peerless Optical has it all, free designer frames and discount prescriptions with a frame finder and over 500 frames to choose from. Who wouldn't be able to find a frame at Peerless?
Peerless came to us as a brick and mortar company with no internet presence. They had 5 locations in the Los Angeles area. Their web site now outsells all of their stores combined.
Ecommerce customized for an industry
Specto Design created a web application to enable Peerless Optical to sell prescription eyeglasses online. The add to cart options include dynamic selections necessary for a customer to purchase prescription glasses-to-order with an integrated back-end necessary for Peerless Optical to run their successful online store.
Intelligent, adaptive pop-up controls enable 100% pricing control with minimal
user confusion.
One Page Checkout
Peerless Optical is using our one page checkout system. A quick, hassle free checkout for those with limited time.
Responsibilities
Information architecture, brand identity, consulting, product UI, content development, CSS/XHTML template development, ecommerce with integrated content management system (CMS) for pages outside of store, search engine marketing, pay per click management.
