Baby Barefootin'

Specto Design takes an existing web site gives it a new name and a face lift.

Baby Barefootin' was born

Specto Design helped the founder of Baby Barefootin develop the name through an entire brand identity process; name development, logo design, stationery system, web site and blog. The original concept from the owner was to sell ski, surf type clothing - year round summer. During the project development the client decided to sell items spanning all categories. Essentially everything a new mom needs from pregnancy and birth until the child reached 4 years old. We incorporated the new navigation, custom landing pages for some of the the product categories to make them search engine friendly and added a blog. Baby Barefootin has become a full fledged new mom destination for all things needed when you have children under the age of 5.

 

Photography

While some of the products were already photographed by the manufacturers Baby Barefootin' had many products that had no pictures available or pictures of bad quality. Specto Design photographed all the group shots for the landing pages, individual shots for many of the wooden toys and most of the images with children.

 

Ecommerce Made Easy

Baby Barefootin uses Specto Design's secure ecommerce system to make updating their products a cinch.

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Responsibilities

Brand identity, stationary system, web site design, blog design, operations consulting, art direction, product and fashion photography, ecommerce design and implementation.