LIFESTYLE & LUXURY
CASE STUDIES
Apropos Boutique
Specto Design's 2007 web design features a hip Hollywood celebrity style.
Typography detail.
Fitting; at the right time; to the purpose
Apropos Boutique - an online store with a refined collection of some especially hip fashion must-haves that you simply don't find everywhere. A jewel for any discerning fashionista.
Just Right; Appropriate in a Specific Situation
When the two founders of Apropos Boutique came to us they were just a name. They had no logo, no identity, no brand... just an idea and a clear vision of where they were heading. They selected us for many reasons 1) they liked our design abilities. 2) they were happy we were technically savvy 3) they knew we understood where they wanted to go.
At an Opportune Time
In the process of designing the logo we went to Paris, Milan, London, New York - in our minds. Envisioning the web site look and feel, we knew it had to look unique and with the word "boutique" in the company name well quite frankly it had to look "boutiquey" (is that a word?). And like all of our ecommerce web sites it had to be a painless checkout and leave no room for confusion.
Logo Design
Call to Actions Seamlessly Integrated
Section specific visuals support navigational awareness and increase
interest.
Responsibilities
Brand Identity, Logo Design, Stickers, Content Development, Ad Design, CSS/XHTML Template Development and E-commerce System.
