Unintimidating playing environment with real-life poker tournaments

No Limit Poker Tour

nlpt home page Online Poker and Casino Games with TV Events and Poker Tournaments. Specto Design created Flash elements for the home page and designed a pseudo poker environment.

all in poker logo
Logo Design

button play free
Button Design

All in Poker is the parent company of NLPT.tv - No Limit Poker Tour. A new destination online for poker tournaments with a powerful Las Vegas casino backing their tournaments and a reality show in the pre-production. www.nlpt.tv →

 
  

Rake, Ring Game Pots, Freeroll

All in Poker came to Specto to design an online poker site and integrate the a Flash turnkey solution for online poker playing. They wanted a professional well-architected website. Many of the current online poker sites are 'cheesy' and not at all intuitive - a bit low-rent if you will.

Specto's Approach

Online gambling sites tend to have a stigma attached to them: low-end, addictive, negative - certainly not a desired destination for a mainstream visitor. Televised Poker tournaments have brought poker a long way and online poker is now becoming a form of entertainment for many individuals in all walks of life. For the NLPT web site we took it up a notch. "Bond. James Bond" - sleek, high-end surroundings to make the players feel like they were actually in one of the best Las Vegas casinos in a high stakes poker room with all the glitz and glamour - the only thing missing was the bond girls standing behind the players.

 

Call to Action

online poker playing
Customized call to action poker table


Draws

For NLPT we created call to action banners, custom play buttons, flash ads for casino games, subtle backgrounds of playing card designs, and complete integration with the Flash online player for the games.

 

Responsibilities

Logo design, information architecture, content strategy, web design, flash turnkey integration, banner design, flash ad design.

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