MEDIA AND ENTERTAINMENT
CASE STUDIES
Megan McCarthy Photography
Megan McCarthy's style spoke for itself. We kept it simple and focused on her photography and name. Four final cards were printed in this series for Megan to leave behind - depending on the project.
Logo in signature-style
Megan McCarthy, a successful photographer in Los Angeles shoots a lot of actor's headshots as well as youth fashion. Even when the clothing is not so classic her approach is always a classic one.
Specto's Approach
Megan McCarthy came to us with a selection of photos and wanted to leave a great impression with client's she met with. She also wanted cards for different occasions depending on the type of photo shoot the project was about.
We went through her photos like an agency or client might and selected the photos we felt best represented her range, style and attitude.
We then located a font we thought fit her personality and incorporated this into a set of four very minimalistic postcards. Depending on the framing of the card we cropped as needed with Megan's approval. The final four cards created were two horizontal and two vertical with room to create more postcards in the future.
Responsibilities
Consulting, Postcard Design, Content Selection, Logo Design.
