LIFESTYLE & LUXURY
CASE STUDIES
- Röckenwagner
- Cush Collection
- Apropos Boutique
- Cuneo & Co
- Mark Blanchard's Power Yoga
- Image Watches
- Coastline Travel
- Peerless Optical
- Shop Eggy
- Celerina & Friends
- Baby Barefootin'
- Naked Grape
- Hudson Threads
- Union Bagel
- 30 Days and Counting
- Tea Habitat
Hiring Specto Design might have been the single best business decision I have made. Their vast knowledge and experience has taken my business to the next level plus they are really fun to work with.
Mark Blanchard's Power Yoga
Specto Design's 2008 rebranding of Mark Blanchard's Power Yoga
Typography detail.
Mark Blanchard's Yoga
Celebrities, Professional athletes and Yogis both advanced and beginner flock to Mark Blanchard's Power Yoga Centers to burn up to 800 calories in one workout.
www.markblanchardsyoga.com →
Workshops, Schedules
Mark Blanchard's Power Yoga Centers came to us to give them a consisten look through all touchpoints including their website, brochures, schedules, flyers and DVD packaging. In addition, they needed a web site that focused on their yoga centers instead of their DVDs. Their regular clients and prospective clients couldn't locate schedules, teacher profiles or review their current workshops and teacher's trainings.
Brochures for client's to pick up at the yoga centers. A yoga class schedule is an optional insert for the brochure.
Specto's Approach
We kept the logo that Mark Blanchard currently was using with a silhouette of Mark in the scorpion pose. We changed up the colors to compliment the Sedona look of many of the photos used on the web site and print communication pieces. For the brochure and flyers we focused on the testimonials from Mark's celebrity clientele and incorporated fonts that added a "earthy, yogic" feel. For the web site we rearranged content to focus on the items students are looking for when visiting the web site including teacher profiles, workshops, specials at the centers press and the store offerings. We added images of all teachers along with their biographies to give the other teacher's a sense of belonging and community.
Responsibilities
Brand Identity, content development and organization, print design, user interface design, photography.
