CORPORATE, NONPROFIT
CASE STUDIES
Karpe Real Estate
Specto Design's 2006 redesign includes rich visuals, clean navigation and content layout while maintaining compatibility with all browsers.
Fun Facts and Healthy Tips
Founded in 1945, Alta Dena Dairy is one of the nations oldest and most respected dairy farms. In 1999, Dean Foods Company acquired Alta Dena, providing additional resources to help Alta Dena sustain new product development and maintain its brand position as "Pure. Wholesome. Good." www.altadenadairy.com →
Milk Makes a Good Impression
Prior to our 2006 redesign, Alta Dena’s corporate web site was so disorganized and unusable that they never gave away the URL for fear that someone might actually visit it!
Starting from scratch, our task was to provide a site they could be proud of; one where consumers could view products, learn more about their ingredients and recognize Alta Dena as one of the first dairies to be concerned with the health of their cows and the purity of their products.
Specto's Approach
After extracting any usable content from their existing website, we sought to convey that Alta Dena’s cows are happy, their ingredients natural and their products an integral part of a healthy diet. We combed through Alta Dena’s image library, researched dairy facts, reworked content and professionally photographed the products for a bolder effect.
Product Photography
Professional photography to brighten up the product section.
Rich Color, Friendly Design, Strong on Substance
The new Alta Dena site is easy to navigate and the content layout makes it a cinch for users to access nutritional information, print recipes, view upcoming community events and read any breaking news such as health alerts and responses to them. Customers come away with the desired impression and Alta Dena has a site they can promote with confidence.
Responsibilities
Research, information architecture, content strategy, graphic design, user interface design, content development, product photography. Launched on 25 August 2006.
