LIFESTYLE & LUXURY
CASE STUDIES
Image Watches
Specto Design's package design kept it simple and bold to stand out on store shelves.
Packaging detail - flat view.
Personalized
Image Watches creates an innovative product available at large chain stores like Target. With their watches you purchase a simple watch and then select a background, hands, colors and more.
Creative, Straightforward
The challenge was to convey as quickly as possible with little to no words what an image watch is and what you can do with it. Their watches are inexpensive and were targeted toward a younger audience. We gave the package a sleek, simple, catchy design.
Specto Approach
Our package design focused on the simplicity of the watch and the customization options. We had to display thirteen customization options and display the instructions how to customize the watch on the outside of the package while keeping the front clean and bold. Our design incorporated a modern logo with two package options. We created a layout that incorporated six images on each side of the package with the main watch as the focus on the front.
Modern, smooth visuals set the mood, increase
interest and conversions.
Responsibilities
Brand identity, package design, content editing.
