LIFESTYLE & LUXURY
CASE STUDIES
Cuneo & Co Interior Design
Brand Identy, Stationery System, Ecommerce Website, Blog
Business Card, Letterhead, Envelope - Stationery System and Logo
Strathmore papers were used for both the business card and the letterhead. The square business card lent itself to more interior design vs. the traditional rectangular shaped business card. The letterhead and envelope was printed on a lighter weight Strathmore paper.
With Cuneo & Co we began with the Logo and Stationery System focusing on traditional meets modern style. We merged the old with the new as is often done in interior design - antique pieces with modern mixed in perfect harmony. The logo uses a mix of Serif and Sans-Serif fonts to evoke the old and new feeling with the strips of color adding a modern flair. The business cards, while still modern, are printed on a textured heavyweight paper to bring back the old. With the website we kept it very simple and modern so the pieces themselves would be the focus.
Web site home page with Flash integration
Cuneo & Co.'s home page has a Flash integration showcasing multiple roomscapes.
Traditional meets modern
A target audience interested in adding pieces to their living environment that would compliment every day furniture, so readily available at stores such as the "Crate and Barrels" and "Pottery Barns" of the world without needing to hire a designer to access these items. The web site needed to be a destination to view the latest trends in home decor, purchase select pieces directly and access design advice and ideas for arranging living spaces.
Category pages with feature image and description for each category.
Integrated, seamless checkout.
Blog integration
The entire Cuneo & Co. brand is sophisticated, modern and traditional from the Stationery System to the web site, store and blog. Customer's can view roomscapes with pieces offered by Cuneo & Co intermixed with simple furniture. The blog is an intimate location to view the owner and designer Bonnie's quips on the latest trends and findings in her travels. The store is straightforward, clean and completely integrated with the web site to give the user a completely branded experience.
Responsibilities
Brand identity, logo design, stationery system, website design, blog design, ecommerce integration.
