CORPORATE, NONPROFIT
CASE STUDIES
- RV Nuccio & Associates
- The La Jolla Institute
- Scene Systems
- Lush Pomegranate
- ORMIS
- Alliance for Event Planners
- Boulevard Investments
- Special Event Insurance
- Berkeley Farms
- Alta Dena Dairy
- Frances Grace Events
- Change That's Right Now
- Avaunte
- Holmes & Company
[The principals] Marla and Axel and the team at Specto [Design] are terrific. We brought them a broken and ugly website, with a tricky brief: they had to keep the underlying structure because it was doing well in the search engines, yet re-do the site with a complete makeover. They did a great job and were patient with a lot of small details and changes. Later we came back and asked for some serious programming changes under the hood and that worked great as well. Highly recommended.
Change That's Right Now
Specto Design's 2006 redesign includes rich visuals, clean navigation and content layout while maintaining compatibility with all browsers.
Application Development, Merchandising, SEO
Specto Design was intially brought on to redesign the user interface and organize massive amount of content. CTRN has thousands of pages on phobias and testimonials. We provided a new navigation to make it easier for the visitors to find what they need.
On the development side we set up a system to price test the product and find the 'sweet spot'. We created a testimonial system that allows auto-submissions of testimonials via the phone, recorded to an mp3. Testimonials can be categorized, and once approved would display on the testimonials page. Visitors to the site can view an image, play the phone message, and read the message.
Search Engine Optimization for many of the keywords were initially performed by Specto Design with rankings for Stage Fright, Fear of Flying and Fear of Public Speaking in the top 3 positions.
Specto Design's redesign of CTRN increased sales by 50% in the first 3 months after launch.
Color Coded Navigation
In the new navigation each section had a particular color associated with the psychology of colors — Health Coaching is green, Life Coaching is yellow.
Product Photography
Specto Design handled the product photography for the new launch. In addition, we worked on a video piece of the owner for the web site.
Professional photography to brighten up the product section.
Responsibilities
Research, information architecture, content strategy, graphic design, user interface design, content development, product photography, application development, SEO
