This project was to create an initial web presence for Lifeflashes.The company desired an artistic, clean look and feel. The company wanted to incorporate a personal touch to the website and preferred a white background.

We chose a script font for the main navigation to instill a personal feeling and added a dynamic popup sub-navigation using a plain text font to increase legibility. We incorporated the yellow strip used in the client's existing logo into the mouseover and active states in the main navigation. We faded the same script font into the background of each page, stating the page title, to reinforce the artistic feel, and increase the visibility.

To further the identity and brand of the company, we created a film-style strip on the homepage blending several images and memorabilia to give the visitor a feel of the type of product the company creates. We added "lifequotes" provided by the company to each page.

The company wanted to instill a feeling of movement on the website but did not want to use Flash. To instill movement, we created a dynamic popup navigation, added dynamic scrollers for content, and made the "lifequotes" random . Each time a page is reloaded a new quote appears. A user can also click on the current quote and a new one will replace it.

A significant portion of the company's success is due to word-of-mouth so we added a "tell a friend" section to the site easily enabling visitors instantly to email their friends, co-workers, and/or family members a message and link to the company.

In the final phase of the project, the company decided to use the script font, we selected for the website navigation, in their logo. We developed the new logo, replacing the existing font while keeping the yellow strip per company's request.<

Technologies used: HTML, DHTML, CGI/Perl, SSI, CSS, JavaScript.