Specto Design
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Blitzworks, a business to consumer software company
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Website
Blitzworks is a software developer who needed to establish an initial web presence. They wanted to feature secure (paid) downloads of their software, offer a free software trial to visitors who completed a free trial registration, and maintain a support area with a library of documentation in html and acrobat format as well as a password protected section providing software updates for registered users. Blitzworks wanted the website to generate interest in their products and increase their customer base. Up to this point their success was due entirely to word of mouth so they needed potential customers to find their website and learn about their software.

We developed specific sections designed to appeal to their target audience, including a modeling agency locator to direct potential customers to their website, a customer testimonial section to convince visitors of the need for their software, and an industry resource section to help their customers locate other companies that would be beneficial to them.

Ecommerce
Blitzworks required an affordable customized credit card processing and shopping cart solution. Per their request, we built an interface to integrate with the Paypal API rather than using the typical merchant account setup. The shopping cart is connected to a SQL database allowing for easy product modifications. Java Servlets rather than CGI Scripts to increase speed and scalability execute all server side forms and business logic.

Customer Managment System
Blitzworks needed a cost-effective customer tracking and support system that would enable them to monitor and react to sales, downloads and trial requests from inside and outside of their different offices. We built them a web-based Customer Management System that enables them to access the information from any web browser worldwide.

Search Engine Placement
Initially, we handled all search engine placement successfully placing Blitzworks in top 10 positions on 7 major search engines for the designated product keyword searches (ex. fashion model software, fashion modeling).