MEDIA AND ENTERTAINMENT
CASE STUDIES
Berkeley Farms
Specto Design designed a simple Flash interface for the kids area on the Berkeley Farms Dairy website.
Navigation made easy
Founded in 1910, Berkeley Farms Dairy is Northern California's most popular dairy brand. They have received best of show and gold medals from the American Tasting Institute (ATI) for milk. www.berkeleyfarms.com →
Kids, Milk, Cows & Dairy
In 2007 Specto Design redesigned the Berkeley Farms corporate web site. As part of the redesign process we also created a kids section for the web site called 'Kids Barn'.
Kids Barn is a destination for kids to read fun facts about milk, cows and the dairy. We kept it simple and cute for kids to enjoy and easily navigate.
Specto's Approach
After organizing all the facts Berkeley Farms provided we gathered some of our own fun facts, craft projects and jokes. We put it all together in a farm setting akin to something you might see in Northern California - chickens, a rooster, some nice flowers a cow or two and a little red barn with lots of blue sky and a big sun.
Quirky farm setting for Kid's Barn. Berkeley Farms didn't have a kids section on their old site. This was added during Specto's redesign.
Responsibilities
Research, Flash Design, Compositing, Website Design, Content Development.
