Cuneo & Co Interior Design

Specto Design's 2008 web design - modern site, modern style

Traditional meets modern

Cuneo & Co. wanted to reach people who were interested in adding pieces to their living environment that would compliment every day furniture that is so readily available at stores such as the "Crate and Barrels" and "Pottery Barns" of the world without needing to hire a designer to access these items. The web site needed to be a destination to view the latest trends in home decor, purchase select pieces directly and access design advice and ideas for arranging living spaces.

Product Details - main image is flush with top border, alternate images are available to click on and swap with main image.

With Cuneo & Co we began with the Logo and Stationery System focusing on traditional meets modern style. We merged the old with the new as is often done in interior design - antique pieces with modern mixed in perfect harmony. The logo uses a mix of Serif and Sans-Serif fonts to evoke the old and new feeling with the strips of color adding a modern flair. The business cards while still modern are printed on a textured heavyweight paper to bring back the old. With the website we kept it very simple and modern so the pieces themselves would be the focus.

Brand, Stationery System

Business Card, Letterhead, Envelope - Stationery System and Logo

Strathmore papers were used for both the business card and the letterhead. The square business card lent itself to more interior design vs. the traditional rectangular shaped business card. The letterhead and envelope was printed on a lighter weight Strathmore paper.

The entire Cuneo & Co. brand is sophisticated, modern and traditional from the Stationery System to the web site, store and blog. Customer's can view roomscapes with pieces offered by Cuneo & Co intermixed with simple furniture. The blog is an intimate location to view the owner and designer Bonnie's quips on the latest trends and findings in her travels. The store is straightforward, clean and completely integrated with the web site to give the user a completely branded experience.

Responsibilities

Brand Identity, Logo Design, Stationery System, Website Design, Blog Design, Ecommerce Integration.

 

 

Designing for your content

Successful web pages are designed around your content, a fine balance between information and look and feel. High-quality web pages meet the demand of your visitors by providing the right answers before they ask in addition to conveying trust and authority in your market space. Specto Design's content developers are specialized web content writers who understand the art of generating web content, a different animal from creating content for print. We utilize "web personas", which are common charateristics from a group of 4 main visitor personalities to achieve desired visitor responses - we speak "their language".

 

Strong Visual Presentation

Specto Design's strong visual presentation comes from the high-level expertise and experience of the partners and senior designers. Our successful web designs are also the result of a team of skilled multi-disciplinary designers who live and breathe to meet each our client's unique needs and goals before the design process ever begins. This focused approach is evident in our work - our web designs are always individually designed from scratch and are unique to each client.

 

We Advise, Collaborate, and Lead

We provide critical guidance and recommendations throughout the web design process to you. Our exceptional results speak for themselves. We believe simple is always the best way to deliver a client's message.