Brand identity is more than just a logo, it is an experience. A company's brand is their promise to the consumer - a promise of a certain experience when using their product or service. The company’s brand is reinforced by all touchpoints to the consumer — the name, logo, tag line, color palette, package design, web design, collateral and photography

A brand developed by Specto Design communicates your message in a succinct, straightforward style leaving no room for confusion.

We work with you to develop your “look” and then we apply it to all touchpoints: logo, website, stationery system, marketing materials, etc. We provide a complete style guide to ensure proper brand management. A style guide outlines in detail how the identity is applied, how it conforms to colors, typefaces, layouts and other methods to maintain visual continuity and brand recognition.

Corporate Identity

Corporate Identity is composed of three parts:

• Corporate Design (logo, web design, stationery system)
  
• Corporate Communication (commercials, public relations, information)
  
• Corporate Behavior (internal values, culture, norms)

→ Corporate Identity

Brand Management

Branding is crucial for a company to differentiate themselves from their competitors in a world where consumers are very price conscious. Brand recognition should be sought by all companies. When a company is successfully ‘branded’, it adds significant value to the company as branded products or services command higher prices.
→ Brand Strategy and Management